Privacy Policy

Effective: 2026-05-13 — Last updated: 2026-05-13

This Privacy Policy describes how Custom Crafted Homes (“we”, “us”, or “our”) collects, uses, and protects your information when you visit customcraftedcc.com (the “Site”), contact us, or otherwise interact with our business.

By using the Site, you agree to this Policy. If you don’t agree, please don’t use the Site.

1. Information we collect

Information you give us directly

When you fill out our contact form, estimate-request form, or otherwise contact us, we collect:

  • Your name
  • Phone number
  • Email address
  • Project information (project type, timeline, town, project description)
  • Any other information you choose to provide

When you call us at (508) 619-7909, your call may be recorded for quality and customer-service purposes. If a call is being recorded, we will tell you at the start of the call.

Information collected automatically

When you visit the Site, our systems automatically collect:

  • Your IP address (anonymized for analytics)
  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Referring website
  • General geographic location (city/region from IP, not precise location)

This information is collected through:

  • Google Analytics (analytics.google.com) — see Google’s Privacy Policy
  • Microsoft Clarity (clarity.microsoft.com) — anonymized heatmaps and session recordings; see Microsoft’s Privacy Statement
  • Cookies — see Section 5 below

Information we don’t collect

We do not knowingly collect personal information from anyone under the age of 16. If you believe we have inadvertently collected information from a child, please contact us and we will delete it.

2. How we use your information

We use the information you provide to:

  • Respond to your inquiry
  • Schedule consultations and site visits
  • Prepare and deliver estimates and proposals
  • Communicate about your project before, during, and after completion
  • Send you occasional updates about our services (with your permission)
  • Improve our website and services
  • Comply with our legal obligations

We do not sell your personal information to third parties.

3. Who we share information with

We share your information only with:

Service providers we use to run our business

  • GoHighLevel (HighLevel, Inc.) — our customer relationship management (CRM) platform. Lead and contact information flows here from our website forms.
  • Google (Google LLC) — analytics and search visibility (Google Analytics, Google Search Console).
  • Microsoft (Microsoft Corp) — website behavior analytics via Microsoft Clarity.
  • Our hosting provider — for the secure operation of the Site.

Each of these providers is contractually required to protect your information and use it only for the services they provide to us.

Trade and project partners (only when relevant to your project)

When you engage us for a construction project, we may share necessary information with:

  • Architects and designers working on your project
  • Subcontractors performing portions of the work (plumbers, electricians, etc.)
  • Suppliers (cabinetry, appliances, fixtures) for ordering and delivery
  • Town building departments and inspectors as part of permitting and inspections

We share only the information necessary to complete your project.

Legal compliance

We may share information if required by law, subpoena, or court order, or to protect our rights, your safety, or the safety of others.

4. Your rights

Depending on where you live, you may have the right to:

  • Access the personal information we have about you
  • Correct any inaccurate information
  • Delete your information (subject to our legal record-keeping requirements)
  • Opt out of marketing communications (every email has an unsubscribe link)
  • Object to certain processing of your information

To exercise any of these rights, contact us at:

Email: info@customcraftedcc.com
Phone: (508) 619-7909
Mail: Custom Crafted Homes, 667 Main Street #3-30, Dennis, MA 02638

We will respond within 30 days. We may need to verify your identity before processing your request.

5. Cookies and tracking

We use cookies (small data files stored on your device) for:

  • Functional cookies — required for the Site to work (form submissions, session state)
  • Analytics cookies — Google Analytics and Microsoft Clarity, helping us understand how visitors use the Site
  • Marketing cookies — used to measure the effectiveness of our paid advertising campaigns

You can control cookies through your browser settings. Most browsers allow you to refuse cookies entirely or alert you when one is being set. Note that disabling cookies may affect Site functionality.

We do not use cookies to track you across other websites.

6. Email and SMS communications

If you provide your phone number or email address through our forms, you consent to receive communications related to your inquiry — including:

  • Responses to your question
  • Estimate appointments and follow-up
  • Project updates during a build
  • Occasional emails about our services (with the option to opt out at any time)

If you provided your phone number, you may receive SMS messages. Message and data rates may apply. You can opt out at any time by replying “STOP” to any SMS. For help, reply “HELP” or contact us directly.

We comply with the federal CAN-SPAM Act (for email) and TCPA (for SMS). We do not send communications outside of legitimate business hours (8 a.m. to 9 p.m. local time).

7. Data security

We use industry-standard security measures to protect your information, including:

  • HTTPS encryption on all Site pages
  • Secure password storage and access controls
  • Encrypted transmission of form data
  • Vendor agreements with our service providers requiring appropriate security

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data retention

We keep your information for as long as necessary to:

  • Respond to your inquiry and provide our services
  • Comply with legal obligations (tax, accounting, construction record-keeping)
  • Resolve disputes and enforce our agreements

Generally, we retain inquiry information for 3 years if it doesn’t result in a project, and 10 years for completed projects (matching Massachusetts construction record-keeping conventions).

9. Third-party links

The Site may contain links to other websites (for example, social media, our partners, manufacturer pages). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing personal information.

10. Changes to this Policy

We may update this Privacy Policy from time to time. When we do, we’ll update the “Last updated” date at the top of this page. For material changes, we may also notify you by email or with a notice on the Site.

We encourage you to review this Policy periodically.

11. Contact us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Custom Crafted Homes
667 Main Street #3-30
Dennis, MA 02638
Phone: (508) 619-7909
Email: info@customcraftedcc.com

This Privacy Policy applies only to information collected through our website and direct communications. Any information collected as part of a signed construction contract or services agreement is governed by the terms of that agreement.